Improve Your Career Site and Attract Candidates
Recruiting today is all about marketing. It is important to understand your customers/candidates and know the best strategies to sell your product/company. Job advertisements on different sites and social media channels are helpful and lead potential employees to your career site. This means that your career site needs to be engaging since hiring and finding skilled employees is a two-way street. You don’t just pick the candidates, they also have to pick you.
An effective career site is more than just a basic job listing page, it is the extension of your company’s personality and employment brand. You need to think of your career site as the anchor holding the pieces of your hiring strategy together.
So, here are some tips that will improve your career site and attract the most competent candidates.
1. Create A Mobile-Optimized Career Site
Gone is the time of skimming through the local newspapers to search for a job. Today’s job search has gone mobile. Our smartphones have essentially become extensions of our hands.
In 2015, Google made an important change to their search algorithm and expanded the use of mobile-friendliness as a ranking signal. It was a necessary update to make sure that users get relevant and high-quality search results that are optimized for mobile devices. The change affected mobile searches in all languages worldwide. Most importantly, it has affected the search result of users and ranked mobile-optimized websites on top.
Most of job seekers today are Millennials who use their smartphones and tablets on-the-go or sit at a café when searching for information regarding a company or when searching for a job. It is therefore important to have a mobile-optimized career site that enables job seekers to apply for open positions via their devices. So, make sure that your career site navigation and job ads are easy to browse on a tiny screen.
2. Add Videos
Many companies forget to deal with an important aspect when it comes to attracting candidates, which is the organizational culture. The problem with culture in an organization is that it’s often invisible and therefore it’s not something that the company itself notices. But the internal culture of a company or department often determines whether a new employee thrives and succeeds in her/his new work place. If the candidate doesn’t match the framework and culture of the company, it will affect his or her well-being and future success.
A good way to show an organization’s culture is by uploading different videos featuring real employees on your career site. Videos give the opportunity to show candidates what your company does as a whole and offer candidates an inside look into the organization, without sacrificing any important information.
If you want to take it up a notch, give candidates the opportunity to send a video presenting themselves as a part of their application process on your career site. This will give you a greater insight into the different candidates that are applying in your company and might possibly shorten the hiring process.
3. Inform Job Seekers About Your Benefits
Understanding the motivational drivers of candidates is key to a successful hiring process. Imagine a scenario where you found the perfect candidate that you want to hire, but after the interview, they turned your offer down and decided to go with another position, because the other company offered benefits and perks that were more attractive. After salary, job seekers are most concerned with having the right benefits. They know that working for a paycheck month after month does not necessarily lead to one’s happiness. They therefore value other qualities in a job that will help them enjoy their work even more.
The fight for the best candidates is more competitive than ever, which is why offering the right benefits is a good way to gain a strong competitive advantage when recruiting skilled employees.