Why You Should Use Social Media for Recruitment
New web technologies have made it easier for anyone to create and distribute their own content online. The social media phenomenon has not only revolutionized the exchange of information, it has opened up new paths and changed the way we communicate today. Thus, utilizing social media and creating a recruiting strategy isn’t just a novelty, it’s a must-have! Social recruiting also known as social hiring or social media recruitment is the process of using various online communication channels such as Facebook, LinkedIn and YouTube to advertise jobs and communicate with potential employees about your company culture.
According to Global Web Index (2017), we are gradually spending more of our time on being online via our smartphones, laptops and tablets. The average internet user has now more than 5 social media accounts. Global Web Index’ latest statistical report shows that the time spent online has grown from 5.5 in 2012 to 6.5 in 2016. Moreover, the report also shows that a typical internet user is now spending over 2 hours per day on social networking. As a result, social networking now accounts for almost 30% of our daily internet activities.
Time spent on social networking:📷
One of the main reasons why the use of social media has spread so quickly is due to the fact that these media channels let us be ourselves. Our interest to go online stems from the possibilities of endless interaction with people and curiosity to know more about other individuals, which provides and satisfies our very basic human needs. The same applies when it comes to job seeking, candidates will use social media to find information about a possible a workplace.
How to Attract Candidates on Social Media
The idea that companies can use social media to recruit and hire employees is no longer a gimmick, nor is it something new. Different social media are vital channels for sourcing candidates. Thus, if your company is not utilizing and taking advantage of this media, you will be missing out on the opportunity to reach as many candidates as possible.
Here are some tips to get you started:
Promote Your Company
First and foremost, don’t put all of your eggs in one basket. Don’t just make one account, create your company page on different social media channels and make an impression on the largest number of potential employees. Posting job openings on your social media is not enough to attract skilled candidates so make sure the contents you share are engaging. When you’ve created contents and post them on social media, consider experimenting with social media advertising. “Boosting” your content will give you visibility and the chance to reach relevant audiences is higher.
Familiarize Yourself with the Different Social Media Channels
It is important to understand the different social media channels and how they work to customize your content for specific audiences. LinkedIn’s users are more or less used by professionals. Twitter features short messages known as “tweets” for quick updates, Facebook is built around friendly and fun engagement. Instagram started mainly for “photonatics”, but being used by many “influencers”, brands and companies to promote products and organizational culture.
A good way to use these channels simultaneously and save time, is to create promotional videos on YouTube that shows for example your current employees and the products/services that your company offer. You can then share your videos to different social media channels such as Facebook and LinkedIn.
This will give potential employees an idea about your organizational culture as well as how it is to work in your company.
Involve Existing Employees
It’s no secret that your most valuable weapon to attract skilled candidates are actually the people who are currently working in your company. They are your “brand ambassadors” and “influencers”. So why not work with them in attracting top candidates. Encourage your employees to share job openings or company updates with their network and social media accounts.
Social media recruiting is all about building and nurturing relationships. Most importantly, it is a two-way conversation. It’s not like job boards, where you put a job up and wait for a candidate to send their CV. Attracting candidates via social media is a long-term commitment. So, make sure that you have someone from your employees to continually interact on the social media channels where your potential candidates are.